Lumora
Sleep Better,
Wake-up Happier
A complete landing page design for Lumora — a smart sleep mask startup. The project included brand identity development, custom AI-generated product imagery, and a high-fidelity Figma prototype ready for a developer handoff.
A brand with a voice,
but no face
The client — a professional copywriter — had polished, persuasive copy for a fictional product brand but no visual identity to match. The goal was clear: create portfolio-ready landing page designs that would showcase the strength of the copy and help the client win more projects.
The challenge? Build a complete visual world from scratch — logo, color palette, product images, UI components — with nothing but 1,165 words of copy as a starting point.
From 1,165 words
to a full visual world
The process started with a deep dive into the copy structure. A detailed mindmap helped identify key messages, visual hierarchy, and content flow before any design work began.
From there, the project moved through a structured pipeline: wireframes and content architecture first, then visual direction — choosing a calm, premium aesthetic that matched the better sleep positioning. Every visual asset was created from scratch: the Lumora logo, product renders in an Apple-inspired style, custom icons, fictional media logos for social proof, and decorative UI details.
Two rounds of revisions ensured alignment with the client's vision, resulting in a polished, presentation-ready design.
Visual Identity
Happier & Live Fuller
Save 20% when you order today. Reclaim your nights for just €160 instead of €200. Try Lumora risk-free with our 60-day money-back guarantee. Pre-ordered masks will be shipped on October 1st, 2025.
Highlights
Client Feedback
I loved the structured approach and attention to detail, such a good job! Would definitely love to work with her again.
From Idea to Launch — Let's Talk
Let’s create something bold and meaningful together.
Write to me — and let’s make it happen!